22nd Ad Congress a Boost for Local Tourism

Andre Kahn, the chair of the Advertising Board of the Philippines (AdBoard), said they all learned a lot from the biennial gathering that ended here on Saturday, and which had even inspired him to coin the word “coopetition” to describe the spirit that should prevail among rival agencies.

“‘Coopetition’ means that even though we compete within the industry we can cooperate for the common good of our members, like what we have done here,” he said.

AdCongress22 chair Alexandra Prieto-Romualdez said what was distinctive about this year’s congress was that the organizers were able to come together to promote the local tourism industry.

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Kahn said competing industries are cooperating in the goal of pushing tourism in the country.

FULL STORY: Inquirer.Net

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